Chapter 2

Chapter 2 discusses the concept of becoming a persuasive writer. Key points include:

  • Role of persuasion as a human characteristic.
  • Media using gratification, cognitive dissonance, framing, diffusion and hierarchy of needs.
  • Devices: drama and human interest, statistics, surveys and poles, examples, testimonials and endorsements.
  • Techniques: yes-yes, structured choice, seek partial commitment, ask for more – settle for less.

Public Relations Writing and Media Techniques (6th Edition)

Advertisements

Leave a comment

No comments yet.

Comments RSS TrackBack Identifier URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s