PR 3330

I found a helpful link for those having trouble with writing a press release, figured I’d pass it along.

http://www.publicityinsider.com/release.asp

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T.O.W. – Week 3

The role of comments in blogging is somewhat obvious to me. I feel that if you have a blog with no comments, you aren’t really getting anything out of it besides perhaps just getting your thoughts out on a screen for organization or simply “venting”. When someone comments on your blog, you have the chance to see other people’s perspective of a topic on a much more personal level. For this reason I believe receiving comments to be critical in owning a blog. So, on that note, please comment! :p

Comments

I posted a comment on Sharita’s blog as well as someone else’ but I have yet figured out how this category is supposed to work. If anyone reads this and could help me, I would really appreciate it.  For now, this category is under construction :O

T.O.W. – Week 2

I checked out Grammar Girl’s blog posts and came across the post examining the use of the word “ain’t”.

  1. What did you learn? – I learned that the word “Ain’t” is in the dictionary.
  2. What surprised you? – That the word “Ain’t” can be used in everyday speech while technically being correct grammatically but only in certain situations.
  3. What do you want to know more about? – Other words that are in the same category, and how they should be used / avoided.

Chapter 3

Chapter 3  is entitled Avoiding Legal Hassles. In short, it can be summarized in a few quick terms:

  • The concept of defamation – False and malicious communication
  • Trademark – A word, symbol, or slogan that identifies a product’s origin.
  • Fair Use Doctrine – Allows limited use of copyrighted material if it is properly attributed and quotation marks are used.

Public Relations Writing and Media Techniques (6th Edition)

Chapter 2

Chapter 2 discusses the concept of becoming a persuasive writer. Key points include:

  • Role of persuasion as a human characteristic.
  • Media using gratification, cognitive dissonance, framing, diffusion and hierarchy of needs.
  • Devices: drama and human interest, statistics, surveys and poles, examples, testimonials and endorsements.
  • Techniques: yes-yes, structured choice, seek partial commitment, ask for more – settle for less.

Public Relations Writing and Media Techniques (6th Edition)

Chapter 1

Chapter 1 discusses the basics of PR, Important topics include

  • Word choice, sentence structure, grammar and spelling.
  • Importance of the AP style book
  • Importance of blogging in PR and marketing

Public Relations Writing and Media Techniques (6th Edition)