Chapter 6

Chapter 6 includes the preparation of fact sheets, advisories, media kits and pitches.

  • Media kits are packets of material that may include news releases, photographs, feature stories, fact sheets etc.
  • Electronic press kits are prepared in CD form. They include audio sound bites, photos, video clips, and product demonstrations in addition
  • Fact sheets are brief outlines of events, organization, or new products.

Chapter 5

Chapter 5 covers writing news releases. Although there are many points that go into creating a news release, it can be summarized in a few quick points.

  • Types include: announcements, spot announcements, reaction stories, bad news, and hometown releases.
  • 6 components including: organization name, contacts, headline, dateline, lead paragraph, and body of text.
  • Use inverted pyramid style