Chapter 3

Chapter 3  is entitled Avoiding Legal Hassles. In short, it can be summarized in a few quick terms:

  • The concept of defamation – False and malicious communication
  • Trademark – A word, symbol, or slogan that identifies a product’s origin.
  • Fair Use Doctrine – Allows limited use of copyrighted material if it is properly attributed and quotation marks are used.

Public Relations Writing and Media Techniques (6th Edition)


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