Tiger woods’ image has also been destroyed. However, in this case, I think it is being handled well from a PR standpoint. I don’t know why or how, but it seems like people are already beginning to forgive him. Actually, I take it back, I know exactly why this has happened.  Good practitioners. They have been telling us he has a disease, that he is addicted to sex… Although to me this seems to be an obvious crock, it has been working quite well. The public have bought it so far. Now its up to him to show that he has been “cured”.

This is an example of how a major blow to a superstar’s image can be dealt with in the right way. He apologized, meant it, went to rehab and is trying to fix his image in the best way he can. Now it is up to his actions, he must follow through.


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