Chapter 12

Chapter 12 is entitled tapping the web and new media. It can be summarized in bullet form.

  • Texting,  Twitter, and wikis are used often in PR work.
  • Virtual worlds are a part of social media.
  • Traditional media is still around despite the massive use of new media. It is still used in great numbers.
  • New media offers easy updating, instant distribution, infinite amount of space and the ability to interact with the audience.
Advertisements

Leave a comment

No comments yet.

Comments RSS TrackBack Identifier URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s