Chapter 12

Chapter 12 is entitled tapping the web and new media. It can be summarized in bullet form.

  • Texting,  Twitter, and wikis are used often in PR work.
  • Virtual worlds are a part of social media.
  • Traditional media is still around despite the massive use of new media. It is still used in great numbers.
  • New media offers easy updating, instant distribution, infinite amount of space and the ability to interact with the audience.

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