Chapter 10 changes gears to the distribution of news to the media.
- Media directories, whether print, CD-ROM, or online are essential tools for compiling media lists and distributing information.
- E-Mail is a very popular way to communicate with reporters and editors.
- Media lists and E-mail address must be updated and revised on a regular basis.
- tip sheets let publicists know what kind of material a publication or broadcast station is seeking for a particular purpose.
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