Chapter 6

Chapter 6 includes the preparation of fact sheets, advisories, media kits and pitches.

  • Media kits are packets of material that may include news releases, photographs, feature stories, fact sheets etc.
  • Electronic press kits are prepared in CD form. They include audio sound bites, photos, video clips, and product demonstrations in addition
  • Fact sheets are brief outlines of events, organization, or new products.

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